Film review of Romeo and Juliet Essay

Tears, laughter, fear and desperation. These are just some of the emotions you’re guaranteed to endure whilst viewing the epic tragedy that is, â€Å"Romeo and Juliet†. This classic love story was first written by William Shakespeare in 1591, it was adapted for screenplay by Baz Luhrmann and Craig Pearce. This version was first released in 1996, Baz Luhrmann, the critically acclaimed director of the film, brought a modern, energetic and unforgettable quality to a fantastic theatre piece. With a budget of $14,500,000 and making $46,400,000 in the box office, â€Å"Romeo and Juliet† was an immediate hit. This was highlighted in awards ceremonies where the film achieved 3 BAFTA’s and 2 Oscar nominations proving its heartbreaking brilliance. â€Å"Romeo and Juliet† begins with the knowledge that two ‘star-crossed lovers’ have taken their lives due to constant bickering and fighting between two dignified and highly respected families, The Montague’s and The Capulet’s. At the start of the film, we are taken on a whirlwind tour of Verona beach, where the movie is set, we can see that a high proportion of the businesses are owned by either the Montague or Capulet family. During the appearances of the Montague and Capulet families, we can see a significant difference immediately. The Montague’s wear bright Hawaiian shirts and board shorts, whereas the Capulet’s look a lot more sophisticated, wearing mainly black/brown western styled outfits. This makes you think that perhaps the Capulet’s are a lot more serious and noble than the Montague’s in the younger generations. The movie takes us through Romeo and Juliet’s story, from a fairy tale meeting and a lustrous affair, to true romance and passion that eventually leads to their deaths in one of the most moving scenes in film history. With a cast of stars, including Leonardo De Caprio (Titanic, The Beach, The Talented Mr Ripley) playing Romeo and Claire Danes (Polish Wedding, Stray Dogs) playing Juliet, the film was always sure to shine. The tears Romeo cries appear to come straight from the heart of De Caprio, this leaves you wanting to solve his problems and see that Romeo and his Juliet are together forever, which they of course are. Baz Luhrmann was born in Australia but grew up in Northern New South Wales, he first began film productions in 1985 after attending the prestigious National Institute of Dramatic Arts in Sydney. The first well-known film that Luhrmann independently released was â€Å"Strictly Ballroom† (1992) surprisingly â€Å"Romeo and Juliet† was only the second major film he released, in 1996. This was followed by the enchanting and mesmerising â€Å"Moulin Rouge†(2000), which was an immediate hit, boasting one of the most astounding soundtracks ever made. The music in Luhrmann’s films seems to revolve around a theme of amazing orchestral pieces building up to climaxes that make your hair stand on end. In both â€Å"Moulin Rouge† and â€Å"Romeo and Juliet†, Luhrmann uses singers to give you goose bumps, that are superior to any previously heard. Besides his ability to give you singing voices that will fill you with tears or joy, Luhrmann also achieves this with his perfectly selected sets. During one of the final scenes, in which Romeo finds Juliet, the family tomb is filled with candles, the dim light shed from these gives the perfect romantic yet tense atmosphere that the scene requires. Before the final tragedy occurs, Luhrmann draws you into the puppy love apparent in Juliet and Romeo, portraying them as ‘Loves Young Dream’. This only makes it worse when you witness their dreams being shattered. The circumstances of their deaths were always going to be heart-wrenching, but Luhrmann breaks your heart, as Romeo gently walks through the dimly lit tomb to his ‘dead’ lovers side. Their last kiss is almost as traumatic as the deaths themselves, to see the fear and desperation in Juliet’s (Clare Danes) eyes, knowing she’s lost her first love. It’s at points like this, that you can see how talented Luhrmann is at raising the anticipation up to a level at which you actually need to know more. Throughout their (Romeo & Juliet’s) final kiss, you find yourself praying Juliet wakes up, even though you already know she wont. Even though this is the film’s most tearful moment, the most spectacular scene is the confrontation at the petrol station, which gives you an idea of the rivalry and sheer hatred between the two families. The line â€Å"Peace, I hate the word, like I hate†¦. and all Montagues. † Spoken by Tybalt, a Capulet, this shows how forbidden Romeo and Juliet’s love would have been. However, there are points at which the delivery of lines is somewhat impersonal, for example in some scenes involving Juliet and the nurse, its almost as if the characters don’t actually know what they’re saying in modern English, and have purely learnt the lines without pursuing the issue further. Yet, with other characters, such as, Romeo and Mercutio, you actually feel that this is the language they normally use, the delivery of lines is in such a way that the actors appear to be deeply involved with their character. MERCUTIO is such an effective Mercutio, he brings comedy to every moment, even when he is dying he would make the audience giggle, if they were not so emotionally torn by emotional pain at the same time.

Political Risk International Business

POLITICAL RISK IN INTERNATIONAL BUSINESS The term business normally refers to the act of doing any transactions that ends up in earning or losing money. The act that is ending up in financial implications is called business. This business can be considered as a result of collective commercial transactions of all types involving government, private, corporate, individual or a group of individual, and so on.Anyone involve in the business usually undertakes such operations only for the purpose of making profit, and only in the case of government involved business, there will be some other reason than profit making which could be political, economical, etc. International business is recognized and / or defined as the business that is done across two or more country borders. International business involves selling, buying, making investment, transporting goods, logistical activities, etc between two or more countries.The companies that are doing business worldwide are called multinational companies (MNCs). These companies are normally formed and incorporated in one country and then create their operations in various countries, and will have access to all the markets wherever they do trading. These companies are having different strategies and different approaches for different country operations due to many factors such as culture, interest, etc of the people in those countries. To mentions some examples, McDonalds, Sony, Shell, General Motors, Toyota, etc.The very basic purpose of doing business is only to make money, predominantly, although there are businesses which are not mean for money or profit. Hence for the international business also, the basic purpose will be only profit making. However, there are some additional purposes for the international business, since the effort involved in the establishing the international business is more and complicated than just doing a domestic business. Some of the purposes of international business are discussed hereunder. New Opportunities: While the corporations are extending their operations to the international market, the opportunities for them to develop their business and increased sales / revenue are more. Since the international business brings new products and new services to the country, there will be a good opportunity for finding new customers, and making a good volume of sales among the customers. Also, based on the geographical conditions, climatic conditions, available resources, etc there will be more opportunities for the MNCs to develop their business in terms of infrastructure, product lines, etc.Low Cost: This is an advantageous purpose for the MNCs to have their operations in various countries. In countries like China, India, the human resources will be available in large number and hence the cost of labour becomes comparatively cheaper with the countries of origin of those MNCs. Hence the companies start their operations in those countries and reduce their cost of production les ser and lesser. Those products that are produced from there can be transferred to the other country’s operations of the same MNC. Hence over all the company’s cost of production is slashed to a very minimum amount.For example, many Sony opened their operations in China, and most of the Sony products available in any of the country come from the manufacturing units of Sony in China. This way Sony capitalizes the international business concept. Resources: Resources are one of the major assets for any organization. Business while going international, get opportunities to improve the standard of the resources, many times at a cheaper cost. While the business is international, the organization will have access to various types of resources from various countries.This is an added advantage to the company in developing their knowledge, and work force. Hence cross country knowledge is acquired by the organization, and hence the knowledge repository of the organization grows an d hence to get more benefit from the resources. Just like the way the international business provides lots of benefits, there are lots of risks associated with the international business, which are discussed hereunder. Strategic Risk: Many of the international companies try to implement many of heir business strategy across all their branches in all the countries; however, due to many changes that exist between the countries wherein the operations are undertaken, many times the strategies will not work. For example, a strategy designed for the summer seasons in one country may not work in another country, since there could be a different season at that time, and vice versa. Hence strategy management is a potential risk in international management. Operation Risk: International business operations are happening across the globe.The practical situation in one country and the situation in another country will never be the same. Mode of transport, maintenance of machinery, supply and de mand of products required for production, logistic and inventory issues, etc will be on a regular basis and will create problem for a smooth production processes. Major cause of this operational risk will be the capital market variances between the countries and assets that are involved in the operational activities. Technological Risk: International business is highly dependent on the technology especially in terms of communication and transaction.There is always a big risk in the security part of the electronic transactions and hence that creates a major risk for the international business. Cost of newer technologies, redundancy of the old technology and the locked cost in such investments, etc are the major risks due to technology. Environmental Risk: While the environment, such as air, pollution, water, etc of the country wherein the operation is happening is affecting the people and creating an environmental issue, which affects the reputation of the corporation functioning the re as well.The corporation also socially becomes responsible for such devastation of the environment. Economic Risk: This is anyway not in the hand of the business. If the country in which the business operation of the MNC is happening is not able to control the economic problems, which will eventually impact the MNC as well. Exchange rate, monitory policy, etc are the cause of such economic risks. Financial Risk: Currency rates and inflation rates are major cause of this type of risks. The financial situation of the country becomes instable, and that hits the organization badly.While the government does not have strict rules in areas such as transferring investment funds to other countries, the economic financial conditions become worse. However, the Political risks in the area of international business are large and are highly considerable more than other risks. Since international business is happening in different countries, the business is facing directions and regulations from various political governments. Any changes that are happening in the political situations will have an impact on the way the business is running the country.The leader of the country or the political person in the country will be responsible for such impact of risk; however, the organization will have a lesser say in such situations. The possibility of international business risks is always high. The very moment the business goes abroad, the government to which the business is subjected to will change. Hence irrespective of the amount of impact, there will be surely impact on the business from the political side. The government issues related to the overall country-wide policies, changes in the higher officials such as ministers, or other such positions will directly impact the business.The impacts of the risks are varied from soft to extreme. Terrorism, war, etc are extreme risks, while change of president or prime minister, or different political parties coming into power, etc is moderate risks. However, it is easy to understand and accept that any of this risk will surely be in existence in any given country and hence that will affect the business organization which is doing an international business in that country. The political risks can be classified into micro risks and macro risks.Micro political risks are very common to the country in which it is happening, and will affect the entire company’s existence in the company or something of that magnitude. For example if there is a political instable relationship between two countries, then there will be a risk of closing down the business of the organizations in one country who base location is the other country. On the other hand macro level political risks are something that is affecting all the international business in host country in which the political changes are happening.For example, if there is a political emergency in the county all the international business would come to cease. Such em ergency may also work against the foreign direct investment from all the countries, which is again nullifying the international business in the host country. For any risks that are faced in the business, multiple solutions are available. In the context of political risks related to international business, the general strategy the MNCs normally follow is to do a political risk analysis on the country in which the MNC is going to start its operation.If the international business is just about making a foreign investment, before the investment is made a good and detailed risk analysis or research is advisable. There are many independent consultants who do such risk analysis and researches on potential countries. Such reports can be purchased by these MNCs or they can form their own team in making such analysis. MNCs can also adopt some risky strategy which has to be calculative.At times, while investing in a country which is proven for political risk, the MNC can see a better and attra ctive return from the investment. Hence the strategy needs amendment based on the negotiation with the host government for further compensations and at the same time providing some reasonable benefits for the country resources, such as man power, and other structural facilities. Such MNCs are establishing their operations in those countries and help the country to develop their economy and increase the standard of living there.Another strategy normally tried by the MNCs are involving into the business in the risk prone countries and also make considerable investments in the political risk insurances. By doing so, the possible losses the MNC may face can be compensated by the insurance, if happen so. However, such investments in the international business are made only when the corporation foresees a good and attractive return from those host countries. Interestingly investment in political insurance may also amount to risks, since the insurance claim may not be obtained as it is pro mised to be.Based on the available option, the recommendation could be to do a good and through research on the political situation of the country wherein the MNC is going to commence its business. While the MNC is hoping to have a wide range of investments in many countries, it is advisable to have a separate department in the company which is looking after such risks, either doing their independent research or having assistance from the well know consultants in the market. Business earns profit in the form of money; however, it also exposed to many risks.There are risks related to the internal environmental factors, as well as external environmental factors. External factors are not in the control of the business organization, and hence handling becomes difficult. When the business goes abroad and become an international business, then the exposure to various external environmental factors increases, while the possible benefits also increases. Political risk is one of the major ri sks associated with international business, which is the main concern of the MNCs going abroad.MNCs are forced to face both micro and macro political risks. However, since the political risks are a well known factor, there are many research conducted across the world about most of the countries. Hence the MNCs are also having sufficient information to take a decision on the available options and plan their strategy towards opening up their business abroad. In many countries, international business works and give and take policy, where the MNC benefited financially while the hose country is benefited in terms of economy, life standards, and knowledge sharing.References * Alan M. Rugman, Simon Collinson. 2008. International Business. London: Prentice Hall * Oded Shenkar, Yadong Luo. 2008. International Business. Chicago: Sage Publicaitons * Daniels, J. , Radebaugh, L. , Sullivan, D. (2007). International Business: environment and operations, 11th edition. Prentice Hall. * Joshi, Rakes h Mohan, (2009) International Business, Oxford University Press * Travis, T. (2007). Doing Business Anywhere: The Essential Guide to Going Global. Hoboken: John Wiley&Sons.

Bible 105 Essay 3 - 771 Words

Hebrew poetry is used to express various things in the Bible. Hebrew poetry is used to â€Å"express emotion, facilitate worship, and to instruct in wisdom† (Hindson, 2012). God uses Hebrew poetry to teach us how we can better live our lives. Within Hebrews the terms laziness, diligence, folly and wisdom are utilized. God’s plan for us to apply some of these terms and to give terminology to the way we should be living against. The Essence of the Old Testament: A Survey is very clear about laziness, â€Å"Lazy behavior results in poverty while diligence results in wealth† (Hindson, 2012). Hindson (2012) describes laziness as being produced by talking and not working toward earning wealth. This description is also described as having lazy people†¦show more content†¦Folly compared to laziness seems to be more of a synonym. Laziness in itself is a folly. â€Å"He dies for lack of discipline, and because of his great folly he is led astray† (Proverbs 5:23, ESV). People who choose laziness are also committing a folly by failing to be diligent in their life. So, these terms are more easily compared. If folly’s definition is making poor decisions than wisdom is making good decisions. â€Å"Hebrew wisdom tends to be practical and was meant to be applied to the many aspects of everyday secular life† (Hindson, 2012). This can be applied when a person is utilizing diligence in their lives. Good decisions, or wisdom, can help create a successful life. â€Å"Hebrew wisdom teaches the reader not only how to live a good life, but also how to live a godly life† (Hindson, 2012). â€Å"The beginning of wisdom is this: Get wisdom, and whatever you get, get insight† (Proverbs 4:7, ESV). God has many words of wisdom for us. He guides us through Jesus and the Bible. Utilizing the Hebrew wisdom scriptures can help make decisions easier. If we use wisdom and not folly. 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It is true that in order to take part in significant aspects of Canadian life and thought, an aptitude for reading is often a pre-requisite. In this essay, I will argue that while reading has many practical benefits, the fact that literacy is so central in

Winthrop s First Governor Of The Massachusetts Bay Colony

Winthrop was a well educated man who became the first governor of the Massachusetts Bay Colony. John Winthrop was a visionary utopian who saw fault in the English religious society. Winthrop called England, â€Å"Morally corrupt and over burdened with people,† however; Winthrop sought new land for his children and Christian followers. In 1630 John Winthrop began his â€Å"exodus with 900 migrants in search of a new land†. Winthrop envisioned a new colony that would reform the Christian society that he knew of in England. This Christian reformation was lead by Winthrop. Also, magistrates, and ministers helped develop the blueprint of the Massachusetts Bay Colony. John Winthrop’s overall goal was to help colonist work together for the greater good of the whole population. John Winthrop’s Sermon Upon reaching the new land, serious issues regarding community formation arose. 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Importance of Customer Service Essay example - 578 Words

Importance of Customer Service Introduction Today’s organizations fail to realize the value of their customers when it comes to the success of their business. Without customer loyalty the success of your business will always be uncertain. Organizations must sensitively tailor the designs of a successful firm to the particular challenges of understanding, attracting, and keeping valuable customers. â€Å"Having satisfied customers just aren’t good enough†. Kenneth Blanchard and Sheldon Bowles, co-authors of Raving Fans, believe this concept is needed to have a successful business. I agree with this concept of customers being the focal point of any business. I would want more than just a satisfied customer; I want a â€Å"Raving Fan†.†¦show more content†¦Discover What the Customer Wants After creating your vision, try to discover what the customer wants or what their vision is. The customer will focus on just one or two things and it will be up to you to fill in the gap with your vision. You will then pick and choose which ideas you want to use to complete or build up your vision. Not every idea of the customer will be used or has to be used. Some ideas may not be feasible or even applicable to what you have envisioned. Deliver the Vision Plus One Percent This is where the vision becomes reality; make it happen just as you envisioned it. Work out the bugs and keep doing what ever it takes to make this vision come alive. Start out with something small that you know you can maintain and be consistent with it. Once you have mastered that idea, add to it, make it better by just one percent. Continue to do this with each new idea, always producing better ideas by one percent. This way the customer is not promised something that you will not deliver and you’re not promising something too big or complex to consistently follow through with. Consistency is critical; it creates credibility. Conclusion I have always believed customers are the focal point of any business. 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Case Study On Nivea For Men Click Now To Get Free Sample

Question: Expain Nivea - For Men Case Analysis? Answer: Introduction: Nivea is actually a Global brand for skin as well as body care products owned by a German firm named Beiersdorf. This company began in the year 1911 when Beiersdorf developed water in the oilemulsifier as a proper skin cream along with the excerpt.Beiersdorfis also amongst internationally leading firms for the skin care and it is even very close to all its consumer, as its offers them compelling, and highly innovative goods and services each time. Beiersdorf enjoys a universal trust right from the NIVEA, which is one amongst worlds largest and vast skin care goods brand, to some other globally successful brands like Eucerin, and La Prairie, plus Labello,8X4, as well as Hansaplast or Elastoplast. Along with above 125 years of skill and experience in the skin care field and being amongst the list of firms having worlds extra modern research and development centers, the firm Beiersdorfis known for all its innovative as well as high-quality goods plus cosmetic products (Ahmad, 2013). The Nivea cream also was first brought and introduced in the year 1911 and had more than some 14 different types of goods ranging from the one related to sun care till the one about facial moisturizers, and deodorant as well as shower products like shower gel and others. In the year 1980 Nivea also launched a product named NIVEA FOR MEN globally, and at this point it was extra popular among male because it did not include alcohol, which generally was thought to be irritating to the skin after men shaved. Are You Daunted by the Thought of due Case Study ? Avail Our Services and Receive Case study Help from experts. History The past of the firm NIVEA is also very much interesting. Its story started when the a pharmacist who was Hamburg-based named as Dr. Oskar Troplowitz combined water as well as oil into some stable cream which was later was achieved through using an emulsifier named as Eucerit. In same year, the same pharmacist introduced name as Nivea from Latin word niveus-that actually means snow-white. As the product was made only for men and there was no other product in the market Nivea enjoyed the privilege of first mover (Berkowitz and Berkowitz, 1992). In the year 1911 NIVEA Cream actually was born and it owes its total development to product named as Eucerit. Just after decades of the research carried there was another study done by Dr. Isaac Lifschutz and then he discovered such revolutionary emulsifier that meant to be a product which was by then available and which could get mixed with a lively substance, fat as well as water and would give out a very stable base intended for the ointment use. The extremely creative person Dr.Troplowitz of Beiersdorf Company utilized Eucerit, and discovered for medical field, as a base for totally new type of cosmetic which was called as NIVEA Cream. The brand Nivea had very brief slump within popularity in year 1920s as well as it underwent a very massive-launch. The outcome for this was that Nivea Crme, now most popular as face cream in world. Overall, Nivea brand presently holds some 203 number one posts all across its approximately 54 nation market. Discussion Describe plus evaluate usefulness of the two pieces of information and data that the firm NIVEA used while preparing the marketing plan for re-launch of Nivea For Men The NIVEA at that time brand was amongst the list of most recognized and well-known skin care as well as beauty products brands in world; it also was first to get introduced in the year 1911. There even were many of the reputed product and brands or bases utilized to market otherwise advertised such brand but owner seemed too look disappointed towards market otherwise advertisement of such brand (Bertelsen, 2012). There even were used and old market plans towards making this brand extra attractive as well as responsible for customers .Also several different strategies in fact were used towards preparation of marketing plan for the firm NIVEA. The initial one was through improving the formula used in products and next was to extend NIVEAS market towards men and try to attack new segment of the society by also launching new product range. In fact in some other words it can also be said that these two were the strategies that the firm used towards re-launching NIVEA and targeting the ma le segment. By using the two strategies this product of NIVEA got re-launched by firm. It also was used as the first data within this case (Bohm, 2009). NEVIA easily and without any hurdle re-launched its product through the two strategies otherwise plans or even the two pieces of information. Through re-launching the Quality the firm was also on the safer side and there even was no actual effect upon the quality. But then NEVIA took a step and continuously it made its quality extra perfect because it always wanted its user to be extensively satisfied and happy. This focus upon the product development mixed along with emphasis upon consumer requirements and needs was the key differentiator of NIVEA. Because they liked while using such product by the females, males must also have a brand loyalty along with NEVIA. Thus the firm took steps towards developing quality of product. They even extensively used SWOT PEST evaluation of the market towards re-launch otherwise towards development of quality of the product (Bryson, 1995). The firm also identified many strength, and weaknesses, opportunities as well as threats so that they would ea sily be prepared for the circumstances and thereby the problems would never last longer with the firm. The firm through past analysis was able to see the future and thereby got prepared for whatever was going to happen. This saved time and money for the firm and proved to be of great advantage (Cateora, 1983). Second piece of the data was used towards making the market plan as well as re-launching of NEVIA and was used towards looking at all target markets for attracting customers and making customers brand loyal to vast extent. The firm also used two different ways to make or advertised NEVIA. Above Line endorsement- It is even known as direct spending for an advertising that was also utilized by Nivea to sell its product. By this approach the firm, easily marketed product through T.V channels etc. Below the Line endorsement- Such endorsement also named as the indirect spending upon promotion was also used and TV channels otherwise commercials were used. They helped the firm reach good number of customers in less time and attain greater market share (Cohen, 1995). By the two ways all the customers were becoming extra knowledge as well as price aware, As NEVIA actually had the uncommon price otherwise lesser cost than other skin care products. There also were sales of the male skincare goods and even had vast share in market. But because of the lack of the benefits and advantage of ever altering social believes and attitudes, and men even were also becoming extra open, otherwise certainly less fighting to the facial products for skin care. After marketing or advertisement of NIVEA and use of above strategies the outcome demonstrated that within UK NIVEA also re-launched and met all its targets as well as this even built on brand plus firms strength towards taking advantages of enhancing change of the male attitudes towards use of skincare goods. When the firm wished to re-launch its brand, the product of the firm that was Nivea for men, the firm took use of the two data's like SWOT analysis plus a proper business plan (Collins, 1989). Marketing experts of the firm also laid down SMART objectives for Nivea that was meant for the firms product made for men and re-launch of the same. These objectives and the two pieces used were realistic, measurable, achievable, and specific and also time bounded. They helped the firm to abide by some definite rules and thereby helped Nivea to re-launch in better was. Analysis of past sales helped in forecasting future sales and analysis of the market helped to know and understand demands of people and their liking as well as dislikes. The brand through these plans and strategies stood as a good and reliable brand and made its place in minds and hearts of people. Nivea also developed the approaches it had used in the past and they proved to be beneficial ones for the firm because they were tested one and it was known that they would bring in success for the firm (Collins, 2001). Nivea enjoyed the place of market leader and use of the older strategies helped it save both time as well as money and thereby transfer the saved cost to the pole or the users which made it a cost leader as well. These plans and strategies helped the firm in building emotional connection with the buyers and thereby developed the firm and its reputation to vast extent. This helped the product Nivea made for men to re-launch itself successfully and attain a good market share. The overall sales, brand rating, image and also innovation capacity of the firm rose to greater extent (Dealtry, 1992). In a nutshell both the pieces of plans and strategies used by the firm were highly successful ones and they helped the firm in great works and attainment of success as well. Explain why the firm NIVEA used the football sponsorship towards helping in increase of its sales for NIVEA INTENDED FOR MEN? Any business requires setting all its general direction intended for the firm through a good and effective business plan. Such a plan would help the organization to set out the way in which the firm is to attain its objectives. The main aims plus objectives of the business informs as well as shapes its overall business plan. For the market as well as advertising of the product NIVEA also undertook certain steps towards some other paths of the marketing plan or else selected the proper target market, also while knowing relationships amid two plans like weather planning for market of the product or towards getting the good will within the market (Fang and Rogerson, n.d.). NIVEA also wanted to anyhow build a proper plus everlasting as well as good relationships plus even liked to maintain it and keep goodwill in market, thus it advertised its product to vast extent. Marketing team of the firm set goal otherwise objective for product of nivea named NIVEA FOR MEN which was also called a smart objective that was specific, measureable, and achievable as well as realistic. Also after creating a good relation with customers the product NIVEA which was intended towards men became a market leader for several nations and then consistently gained additional share in the market. Thus it could be said that customers had affinity with brand (Fine, 2009). This firm emphasized a lot on promotional activities to attain a promotional balance while launching the product via a proper mix of above line plus below line promotions to build stronger affinity for the brand and the product as well. Thus the firm used football sponsorship via which it created a good promotional balance on the both sides of the promotion that is ATL and BTL (Forster, 2002). Use of the sports ads was the main element for the firm which supports football event at grass roots via the partnership with the power league towards building a very positive relation with the mean as the product was targeted to the male segment. It even allowed brand to create plus maintain a proper as well as consistent dialogue along with the men that helped to drive the sales of the product. When owner of firm looked towards goodwill of company as well as wanted to market product, he took steps intended for extra publicity of quality of the product (Giles, 1990). The firm also choose football towards sponsorship for the brand because people in the nation loved this game plus they knew and understood that within those days the football was centre of attraction and in UK it was liked by people to the most extent and was an all time played game otherwise a game which was loved by citizens. Thats the firm knew that through this way the product NIVEA intended for men can properly and easily be marketed. Football being the most popular and loved game in the nation and was one that was watched by mostly men, the firm through football sponsorship attained special benefit and was able to capture better market share. The multimillion pound and a four year agreement or deal made the firm to become the first and foremost one to supply to the football team. Football association also unveiled its 2nd novel commercial partner within time of just a week following an announcement of a novel four-year agreement with the firm Nivea to become official mens grooming supplier to England football team. Many followers of the game got attracted to the cream as they saw the team members and the celebrities using the cream and advertising for the cream (Giles, 1985). The agreement with the football team simply meant that the firm will supply product of Nivea intended for men to the team members of the group which they would use in the changing rooms. Thus fans grooming routine would even change and benefit from association along with the football team via 3 lions crest Nivea for the men grooming sets. By above points it can easily be understood that the causes of the sponsorship with the football was to increase sale and it actually attained its aim very easily. The agreement or the sponsorship with Football Association meant that the product NIVEA FOR MEN would be supplying UK football team all the grooming products for changing room which would ultimately affect their fans as well as and the fans would also tend to buy the products of Nivea (Grunig, Kuhn and Kuhn, 2005). Fans grooming would also take place and they would be exposed to a new product. Nivea intended for Men also adopted idea otherwise concept of thefact that 'Preparation is everything' towards communicating all the benefits and advantages of looking after and taking care of ones skin with proper care regime. Nivea intended for Men also joined a Fiat like novel supplier partners towards football association following announcement of latter deal at end of the last week. Also besides football the firm Nivea for the p roduct Nivea intended for men was also promoting some other sports throughout the globe. The sponsorship provided the firm with several advantages and they were as follows: The firm was able to capture a good market share Nivea was capable of supplying products to football team The firm went for a celebrity endorsements which benefited the firm in many ways Rugby NIVEA FOR MEN within Dubai sponsored a big event, Dubai Rugby 7S within the year 2004 (Haines, 1995). The firm organized such types of events towards becoming popular amongst men; they also promoted their products and services along with help of such events. Through using these links with the sports, this product was capable to build very positive male brand image linked or associated with male facial and skin care goods. It also helps towards enhancing the sales for NIVEA which was intended towards men. This sponsorship brought in positive change within a very small time period (Holloway, 1986). Using case study set a proper SWOT analysis for NIVEAS position merely before re-launch of the NIVEA FOR MEN. NIVEA for its new product intended for men used the SWOT analysis towards helping itself to access market in a superior way. This also took a very detailed look and analysis of internal strengths as well as weaknesses of business plus the external opportunities as well as threats in market place (Hopkins, 1981). Strengths: As the firm for product named Nivea for the men was actually launched in the year 1998 and they created a very strong base within the market of UK. It also had a very strong recognition within the UKs market. The firm had extra confidence within itself and this helped the firm in the long run Re-launching was the best step undertaken by the firm The firm was capable of increasing its market share The firm identified much strength. NIVEA intended for men was UKs market leading product and was well known as facial plus skincare brand that also gave the firm a very strong recognition for the brand. The firm had a very sound economic base thus it had recourses towards putting together a very strong market promotion (Hussey, 1992) The firm had some staffs with relevant knowledge and skills researchers along with scientific skills towards developing product which men want as well as marketing staffs helped the firm with skills towards helping the product to promote such product effectively and efficiently. The firm had very strong research plus development department that helped the firm to bring in new product each time The firm was the first one to introduce a facial or beauty product for men, and thus enjoyed the privilege of the first comer in the market. The firms Nivea that was intended for men was the first cream in the market that did not contain alcohol, this helped the firm to advertise in better way and the firm capture good place in the buyers mind and heart. The firm had all the skills and knowledge of the market The tools used for analysis helped the firm to attain better knowledge of the market. The firm properly evaluated the market well. The firm had a good and well known brand name that helped the firm to get recognized in the market by the consumers (Kempf and Kreuzberg, n.d.) The good research team helped the firm to undertake new experiments and later bring out proper superior and novel product each time. Nivea was the first comer in the market of beauty products for men and thus enjoyed the market share and attained a better share as compared to competitors(Wood, 2003) Weaknesses: More brand for men needed to be aware about weaknesses that the firm had as a drawback. Risk for the target audience while the product range was still relevant otherwise not. The firm didnt know whether it had right sales plus distribution outlets otherwise not. The firm was unaware of the fact that its market research was updated otherwise not. The product was introduced in a very limited range and did not fulfil all the needs for men(Lamb, Hair and McDaniel, 2002) There were actually no properly set model intended for marketing plan within the Nivea intended for men particularly in the UK market, otherwise it could not have been taken some 10 years towards re-launching of the product again, they can also have done re-launching many years back which would have enhanced the share in the market. The firm did not have any specially designed outlet only for men The firm promoted the mens product along with the ladies product in the common outlet. The firm targeted mens segment but never attempted to promote the product specially to men Niveas re-launch of the product for men could have been done some days earlier so that the firm could have enjoyed the benefit quite early. The marketing plan did not build any plan for attainment of penetration in the market (Kotler and Armstrong, 1991). Opportunities: The enhancing and growing chances in the market was clear opportunity Better and specific outlets for only men could have been launched to attain better market share There was an increase in sales for the male beauty and skin care goods, thus there was vast opportunity towards re-launching product as well as making maximum benefit from it (Lindbo, 2013) There were competitors making such products, thus opening doors for maximum research and developments in the filed There were opportunities because men were getting opened to skin care and beauty brands and products as well (Wodarski and Dziegielewski, 2002). The firm wanted advantage of altering plus changing the social attitude and carry out. NIVEA FOR MEN also had seen very much increase within sales of the male skincare products as well as it wanted very greater share in the market. The firm wanted to attain a proper advantage of the ever changing social beliefs and attitudes (Luther, 2001). Men are actually not extra open otherwise certainly are less resistance towards facial skincare goods thus the firm needed to go for extra promotions and advertisements. Threats: The main risk was of competitors that they can enter market of beauty products for men which was needed to anyhow differentiate the product for ensuring that in very enhancing competitive market all its marketing activity and actions gave a very positive return otherwise investment regarding sales as well as profits. It was total new market for the firm and it was the first comer in the field so had no prior experience (Marketing Intelligence Planning Volume 10 Issue 8, 1992) Consumers were becoming extra knowledgeable as well as price conscious and they generally expected the sales promotions like discounts as well as offers. From all above points it can be easily understood that the SWOT Analysis merely before re-launch of the product of Nivea intended for men and the analysis helped the firm to attain a better and good market share and penetrate into the market in a superior way (Westwood, 1998). Discuss how efficient and effective was marketing plan made for NIVEA specifically for the product intended for men? It is known that NIVEA is actually amongst the most recognized and well-known skin plus beauty care products and brands in world, which was introduced within the year 1911 plus the NIVEA brand presently extends to some 14 goods ranges worldwide right from the sun care till the facial moisturizers and deodorant as well as shower products. The product NIVEA intended for men was a brand launched in UK in the year 1998. At this time the total yearly sales of the mens skincare goods in UK was just 68 million along with male facial goods sector that was worth just 7.3million pound (Mintzberg, 1994). The sales of the skin care goods have also grown steadily from launch of the Nivea for the men and market in the year 2008 was also worth over some 17 million along with the male facial goods worth about 49 million pound. The marketing plan was extra effective and efficient and also proved to be a helping hand for the firm (Westwood, 2011). The overall marketing plan outlined all the specific a ctivities and actions that the firm intended to carry out towards interest potential consumers as well as clients in the product otherwise services as well as persuade the consumers to buy the product plus services that the firm offered. This plan was developed like a standalone document and was a part and parcel of the business that helped the firm to maintain its reputation in the market. The firm was also able to communicate with the market in a better way through this plan and a good communication mix was developed and made and was used to interact with the market. Actually the whole plan was a proper blueprint for the communication and the value of the firms product to its consumers (New Strategic Plan, 2004). Effectiveness of marketing plan for the firms leadership status actually presented a very superior economic performance and trust plus reliability. Nivea had 15% market share in global skin care goods market and the plan enabled the firm to enhance the market share. This re-launching plan enabled the firm in several ways and they were as follows: Enhancing the market share Making people more aware about the product and the brand Enhancement in the brand image Reaching better number of customers (Payton, 1987). Attaining good market penetration in the market The re-launching was extra successful for the firm The firm was able to undergo proper research through the market plan The firm established new opportunities and the firm had many chances to undertake new tasks and make novel products(Thompson, 1984) The marketing team utilized the whole research data towards forecasting the market trend in the next 3 to 5 years which helped them to set all specific as well as general targets intended for enhancing sales as well as growing market and also improving whole brand image. It also wanted extra men buying the skincare goods. Also a main aim of the plan was to shift men from merely considering the skincare goods towards making the real purchase (Plesnicar and Zaletel-Kragelj, n.d.). It even aimed towards selling more too male than female and increasing market for mens beauty products. The plan also indicated that ladies were generally the initial buyer of skin care products than men. The firm thereby focused on the product development mixed with the emphasis upon the buyer need that was the main differential for the firm and the product designed for men. This was the main reason why within UK the whole brand was till date market leader for the male facial and skin care product. Advertisi ng within the mans style as well as fashion magazine and articles with the product sampling actually was a vital promotional tool intended for re-launching the Nivea product men (Pride and Ferrell, 2008). The firm used the plan as a path towards enhancing the opportunities for sales. It also used it as a means to develop the brand as an image for products made for men and targeting male segment. This brand always stood for its good quality and excellence and this plan maintained the image and did not ever hamper the image of the firm (Svensson, 2005). The brands core value and trust as well as credibility was properly maintained via this marketing plan which helped the firm in almost all aspects of business and marketing and enabled the firm to attain better success within the process of the re-launch. All the values of the firm was expanded and strengthened to get extra men as well as women get linked with the brand as thinking of Nivea as first and foremost choice of the beauty product (Ratnasingam, 2006). Also the plan enabled the firm to maintain a good budget without any loss to the firm and this proper budget took the firm to long way through the process as well as success. Both below line and above line promotional activities that were undertaken by the firm within the plan helped the firm to reflect on lifestyles of the buyers and brand recognition as well as the quality performance plus price being most significant factors that influenced the firm to differentiate it from the competitors. Sound economic base also enabled the firm to strongly compare it with rivals and thereby made extraordinary plans for the fir which helped to attain extraordinary success (Robins, 2003). The plan used two strategies and they were: To improve formulas for the product- that helped the firm in the process of research and development. To extend Nivea intended for men as a new product range- that enabled the firm to capturenew market withnew type of customers belonging to novel segment (Steiner, 1979). Conclusion Overall understanding- The whole marketing plan of the firm acted as a cycle which started and then ended up and gave the firm a good result. The general and overall conclusion of case study can be said that within UK, NIVEA which was intended towards Men was re-launched and it actually met its aims and targets. The marketing plan proved to be a vast success for the firm and was a vital achievement as well. Marketing plan intended for re-launch actually used two fields and they were past performance plus the forecast of future towards creating proper marketing strategy. With these two approaches the firm was capable of attaining success and enjoyed the market for above 20 years. Also Nivea with this plan became the market leader amongst face caregoods and cosmetics in about more than 24 nations. The firm attained all that it wanted and its strategy otherwise plan nowhere lacked and proved to be a vast support for Nivea in the re-launch that it underwent. NIVEA used its logo since the beginning, and thus fo r all the consumers it became very easy to consider and recognize logo. It also helped NIVEA towards creating a proper trust and good reliability of its goods and services. Though there were some drawbacks but the advantages and benefits attained after the re-launch actually covered all the gaps and made the firm attain better success. Success or failure- The data and information presented here prove that the re-launch was a vast success for the firm and also helped the firm to enhance the overall sales of the firms skin care goods. Also their rate of growth and global market share enhanced after this plan. The specific emphasis of the firm on Men helps it attain a new market share as well and being a cosmetic brand it became famous in the new segment also (STRATEGIC PLAN 1989: PLAN STRATEGIQUE 1989, 1989). References Ahmad, M. (2013). Marketing Case Studies and Swot Analysis. Saarbrucken: LAP LAMBERT Academic Publishing. Berkowitz, E. and Berkowitz, E. (1992). Marketing. Homewood, IL: Irwin. Bertelsen, B. (2012). Everything you need to know about SWOT analysis. [Newmarket, Ont.]: BrainMass Inc. Blythe, J. (2006). Marketing. London: SAGE Publications. Bohm, A. (2009). The SWOT Analysis. Munchen: GRIN Verlag. Bryson, J. (1995). Strategic planning for public and nonprofit organizations. 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Organizational Challenges and the Role of Leadership

Introduction The global economic recession, which began in 2007, emphasized the importance of leadership in modern organizations. Such scholar as Warren Bennis argues that these challenges can force educators and managers to reconsider their understanding of leadership if they want to better respond to various challenges (2007, p. 1).Advertising We will write a custom essay sample on Organizational Challenges and the Role of Leadership specifically for you for only $16.05 $11/page Learn More These individuals will have to change their attitude toward communication, decision-making, and structure of their organizations. There are numerous definitions of this concept; overall, it can be understood as the ability to influence and inspire other people and make them committed to ones ideas and strategies (Northouse 2009, p. 5). Many researchers such as Penny Tamkin and Stephen Overell believe that post-recession leaders will have to meet much higher standards in order to sustain their companies during this recession (2009, p. 1). Furthermore, special attention should be paid to negotiation strategies since they are an integral element of leadership and have to reflect the interest of an entire organization. This paper is aimed at analyzing the impacts of economic recession on leadership theory and practice. In particular, it is necessary to single out those aspects of leadership and negotiations practices which become important during this crisis. Economic crisis and its impact on leadership Overall, the ongoing economic recession prompted many people to reconsider modern definition of leadership and leaders. Many corporate executives as well as educators understood this term as the exercise of power and authority within hierarchical structure of the organization (Tamkin Overell 2009, p. 8). Yet, this strictly functional interpretation of this concept overlooks the responsibilities of leaders and their roles. The fallacy of this defini tion has been eloquently illustrated by numerous corporate scandals which broke out during the recession. It has become apparent that many corporate executives failed to take into account the interest of different stakeholders, especially investors, customers, and employees. This crisis showed that some foundational principles of should be reevaluated. This is one of the reasons why a group of scholars under the guidance of Craig Perrin suggested a new model for evaluating the work of leaders. Their framework singles out several aspects or â€Å"zones† of leadership, namely 1) people; 2) society; 3) business; 4) reflection, and 5) ingenuity (Perrin et al, n.d. p.6).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More There are several peculiarities of this model. First of all, it expands the range of a leader’s responsibility. This person has to be accountable to shareholders, emp loyees, and community. This responsibility and accountability were often overlooked by corporate executives before the recession. The second principle is that he/she should be aware about the incompleteness of his/her knowledge (Perrin et al, n.d. p.8). Although this recommendation may appear to be self-evident, it is particularly relevant in the light of economic crisis which was largely caused by irresponsible managerial policies and complete confidences in ones knowledge and decision-making skills. Additionally, this zonal approach to leadership attaches great importance to ingenuity and innovation. According to Perrin et al, the efforts of corporate executives were focused on the preservation of status quo and gaining short-term profits. As a result, their organizations were unable to respond to challenges such as economic recession. It is worth mentioning that many managers attempted to predict and measure specific risks to which their organizations were exposed. This is why th ese organizations were unable to respond to various economic, social, and technological changes. Thus, the ability of leaders to adapt quickly to changing environment becomes crucial during the time of turmoil. In addition, many practitioners and scholars indicate that a leader should be able to see opportunities for the organization and explore them (Tamkin Overell 2009, p. 18). In other words, this person should have a vision of how the company can grow in the long term (Ihlenfeldt 2011). Unfortunately, this aspect has often been neglected executives. To some degree, the ideas of these scholars are supported by corporate leaders whose companies survived the recession. For instance, one can mention Herbert Henkel who restructured the company Ingersoll Rand, developed contingency plans, and reduced inventory long before the recession (Carey, Patsalos-Fox, Useem 2009, p. 2). His ideas were highly unpopular, and many people believed that he had been almost incompetent. Yet, his poli cies helped the company sustain itself during the crisis. His example indicates that a leader should have the courage to do the unpopular thing. Moreover, he should be able to see the challenges which an organization can face.Advertising We will write a custom essay sample on Organizational Challenges and the Role of Leadership specifically for you for only $16.05 $11/page Learn More The crisis has shown that autocratic management is not the most effective way of leadership because it essentially slows down the exchange of information and decision-making within the company. A good leader is a person who can empower other people (Tamkin Overell 2009, p. 18). To better illustrate this point, we can mention Eric Foss who is the CEO of Pepsi Bottling Group. This corporate leader emphasized the importance of involving board into decision-making (Carey, Patsalos-Fox, Useem 2009, p.5). This cooperation enabled the company to see the magnitude of oncoming rec ession and work out contingency plans. Responsibility and integrity can also be viewed as an attributes of leadership. They can be the key to the survival of a company. In this case, one can mention Terry Lundgren, the CEO of a retailing company Macy. Inc. He warned both investors and employees about future crisis and this helped him gain the trust of these people (Carey, Patsalos-Fox, Useem 2009, p.6). He preferred to say something very unpopular, but in this way he averted panic among investors and workers. Overall, corporate managers described in this paper preferred democratic style of leadership. Similarly, we can mention the companies which failed during recession. One of them is Lehman Brothers. Its executives lacked the qualities typical of leaders, especially integrity and sense of responsibility toward investors and employees. Moreover, they preferred autocratic style of leadership. There are numerous theories and models of leadership, for instance, one can mention trait theory, transformational leadership, role models approach, style theory, and so forth. They describe the character traits of a leader and his/her behavior (Ephross Vassil 2005, p. 53). It is rather difficult to say that the economic recession called a dramatically new approach. Yet, these challenge demonstrated that leadership should be closely tied to such things as social responsibility, ability to innovate and make organization more agile, empowerment of other people, and understanding of ones limitations. These are the main concepts that were highlighted by the recession.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Negotiations concepts and economic recession Negotiation is one of the most important activities in which leaders participate. Such researchers as Chia-Jung Tsay and Max Bazerman point out that very often corporate executives prove to be extremely egocentric and overconfident (2009, p. 7); as a result, they disregard the interests of other stakeholders. Additionally, these scholars identify another fallacy which leaders should definitely avoid, and it is motivated illusion (Tsay Bazerman 2009, p. 8). The thing is that many senior executives tend to be over-confident in their ability to control events which can hardly be predicted (Tsay Bazerman 2009, p. 8). The recent economic recession highlighted these errors. It demonstrated that many corporate leaders were over-confident and egocentric. Therefore, they endangered their companies. Overall, a person, who takes part in the process of negotiations, must know his/her limitations, especially if we are speaking about knowledge and co ntrol. Otherwise, negotiations will essentially be fruitless. Thus, a leader, who takes part in negotiations, should avoid cognitive biases which prevent him/her from taking irresponsible decisions. On the whole, negotiation is an inseparable component of leadership. Those people, who are responsible for the management of different organizations, can negotiate with their business partners, competitors, colleagues, and so forth (Lewicki Hiam 2006). Additionally, the process of negotiations should certainly reflect the interests of the main stakeholders. Unfortunately, very often it is driven primarily by ambitions of corporate executives, willingness to achieve short-term gains (Silkenat, Aresty Klosek 2009). The leaders should represent the entire organizations. Therefore, they need to think about the effect of negotiations which is dependent on their company. Thus, managers and leaders should focus on intellectual and ethical elements of negotiation since they are equally necessa ry for the success. Again, the significance of ethical and intellectual elements was emphasized by the crisis which was caused by unscrupulous business policies, orientation toward short-term results, and the belief in ones infallibility. These pitfalls have to be overcome by modern leaders. Conclusion Recession is one of those organizational challenges which prompt leaders to display their best qualities in order to sustain their companies. The failure of many executives to cope with their duties calls for a new type of leadership. It is possible to single out several elements of leadership, in particular, vision, social responsibility, empowerment of other people, willingness to improve ones professional qualities. These elements are essential for the sustainability of profit and non-profit organizations. This essay has touched upon negotiations as an important element of leadership. This activity has to reflect the interests of various stakeholders can effect the organization. Th e changes notion of leadership can have significance implication for the training of future business administrators. Moreover, it can affect the policies of different organizations. References Bennis, W. 2007, ‘The Challenges of Leadership in the Modern World’, American Psychologists, vol. 62, no. 1, pp. 2-5. Web. Carey, D., Patsalos-Fox, M. Useem, M. 2009, ‘Leadership lessons for hard times’, McKinsey Quarterly, pp. 1-9. Web. Ephross, P. Vassil, T. 2005, Groups that work: Structure and process, Columbia University Press, NY. Ihlenfeldt, W. 2011, Visionary Leadership: A Proven Pathway to Visionary Change, AuthorHouse, NY. Lewicki, R. Hiam, A 2006, Mastering business negotiation: a working guide to making deals and resolving conflict, John Wiley Sons, NY. Northouse, P. 2009, Leadership: Theory and Practice. SAGE, London. Perrin, C., Blauth, C., Apthorp, E. et al., Developing the 21st-century leader: A multi-level analysis of global trends in leadership c hallenges and practices. Web Silkenat, J., Aresty, J. Klosek, J. 2009, The ABA guide to international business negotiations: A comparison of cross-cultural issues and successful approaches. American Bar Association, NY. Tamkin, P. Overell, S. 2009, After the collapse: Post recession leaders and leadership. Provocation Paper 5, The Good Work Commission. Web. Tsay, C. Bazerman, M. 2009, A decision-making perspective to negotiation: A review of the past and a look into the future. Working Paper, Harvard Business School. Web. This essay on Organizational Challenges and the Role of Leadership was written and submitted by user Cody D. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.